Agewell's Winter Campaign - A Case Study
“Spread the Warmth” Campaign ( 2011-2012) Agewell Foundation have been initiating special campaign “ Spread the Warmth” during winters for last couple of years among destitute and elderly people to protect them from chilling cold and save their life. Last year (2010-2011) Agewell Foundation collected over 100000 pieces of woolens and over 30000 elderly and needy people benefitted through this initiative across Delhi - NCR. Last year campaign was flagged off by Honorable Chief Minister of Delhi, Smt. Sheila Dikshit and supported by M3M India Ltd, India Habitat Center, etc. This year’s campaign “ Spread the Warmth” to collect old woolens, wherein we put up collection points across Delhi-NCR at leading clubs, like India Habitat Centre, Delhi Golf Club, etc., leading Malls, Showrooms of leading brands like Lilliput Kids, MB Footwears, prominent schools, Max Hospitals, etc. was started in the first week of December 2011. Poster of the campaign at collection points at various locatio